Jessica Underwood Asheville

Versona Grand Opening

I had a great opportunity to visit Versona last week. It's a new women’s clothing and accessories shop on Tunnel Road located a few doors down from Whole Foods. I enjoy seeing this part of Tunnel Road continue to grow and change.

Top 5 Reasons Why Printed Books Win

I figure at this point we’ve all been a part of a good debate about digital book reading versus the old fashion way with a paper book. It all comes down to personal preference I guess – but for me, well, I’m a die hard paper book fan and I’ll tell you why.

Sneak Peek at Asheville Outlets Set to Open May 1

A few days ago I got a sneak peek of the splashy new Asheville Outlets under construction on the former site of the Biltmore Square Mall. The amount of progress they've made is amazing, and they're set to open Friday, May 1st.

Sarah Merrell > Changing Asheville's Fashion Game

Sarah Merrell is an Asheville based marketer and event planner, has a strong passion for fashion – and Asheville – and over the last few years has combined her skills to work towards elevating and growing the local fashion community and industry.

Hazel Twenty > Fabulous Fashion on Wheels

Asheville has a plethora of delicious food trucks but did you know that it also has a fashion truck? Introducing Hazel Twenty, a mobile boutique! It is fabulous female fashion on wheels and you must check it out.

Make Your Own Ugly Christmas Sweater

Hosting or attending an ugly Christmas sweater party is probably going to be on your holiday calendar, so have a fabulously tacky sweater in your arsenal to pull on at a moment's notice to make a memorable appearance.

Three Super Easy + Super Quick Ways to Dress Up Your Nails For Halloween!

Frighteningly easy manicures for Halloween with stuff you already have on hand. Get it? Hand? Muah hahaha...