Joe Greene is an Asheville native and an entrepreneur who has been involved in several projects. He's a music promoter, a website developer (asheville411.com) and the founder of the youth development program My Daddy Taught Me That. The former college football player (N.C. A&T University) has also been an organizer of Asheville's Goombay Festival and the Funny 'R' Us comedy show.

Now Greene is launching his own clothing line, called Big Boi Fly. He's celebrating with a Jan. 27 launch party at Ellington Underground. Here's the full press release:

Entrepreneur Joe Greene’s Big Boi Fly clothing line is a new fashion wave for big guys. An online store, BigBoiFly.com, caters to men sizes 2X to 6X. Greene will showcase the Big Boi Fly line at a fashion show on Saturday, January 27 at the Ellington Underground. Tickets are $15 in advance and $20 at the door.

“Big Boi Fly was birthed because every time I order clothes the models in the photos are in L or XL clothes. You never see a guy in a 5X shirt. I wanted to bring light to how guys look in a 5X shirt.”

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With an urban vibe, Big Boi Fly offers a variety of casual clothes with a simple color palette of red, black, gray, Carolina blue, and white. Greene is working with Legend-Tees.com, which is based in Arden, for his printing.

The concept for Big Boi Fly came to Greene in 2014, and he held his first fashion show in the fall of 2016, featuring clothing from New York Fashions and Dillard’s. After encouragement from friends, he finally took the leap to start his own clothing company. “So far, I’m happy to say that people have been very receptive to Big Boi Fly.”

Fo Greene, the goal of Big Boi Fly is to build confidence. “I want to show big guys some style, let them know they can be fly. Confidence with style, that’s what we offer.”