About Underground Sound

Asheville Grit Presents
Underground Sound: The Path to Music Video Asheville

A voter-driven contest for the eyes and ears of Asheville

Brief prize description:

One winner will receive a $2,500 monetary award (two thousand, five hundred USD) towards the creation of a music video for an original song that will be automatically entered into the 2017 Music Video Asheville event on April 19, 2017, as well as possible performance opportunities. Submissions will be accepted from now through November 15th, and voting will be open from November 15th through December 15th. Voting closes at 7 pm on December 15th, and the winner will be announced on December 16th. 

Contest Rules and Guidelines


Asheville Grit (and its parent Dez Inc. dba GulfStream Communications) is the sponsor of the 2016 Underground Sound: The Path to Music Video Asheville Contest (the “contest”). By participating in the contest, you agree to be bound by these Official Rules and Guidelines and to the decisions of the Sponsor, which are final and binding. 

Entrants must comply with the Music Video Asheville submission guidelines and rules in order to be eligible for Underground Sound: The Path to Music Video Asheville. 

Entrants must live within 60 miles of Asheville, NC. 

Contest entrants must upload a new video of themselves performing an original song they want to create a professional video for.

There can be no previous, professionally produced video in existence for the chosen song. 

Entrants must upload a video to YouTube between now and 11/15, 2016, complete and submit the application form, and pay an entry fee of $20. All proceeds go to the prize fund for the winning artist or group. Partially completed applications and entries will not be accepted. 

Submissions will be entered onto the site in the order they are received. 

Video submissions must 

  • Amateur (versus professionally shot and edited)
  • Shot with a video-capable camera in natural light (outside, on a deck, under a tent, etc!)
  • Be the entrant’s original work 
  • Represent one song
  • Be 10 minutes or under in length
  • Contain audio that is loud enough to hear the music
  • Be created specifically for this contest. Videos submitted to any other contest or competition will not be accepted.
  • Be uploaded to YouTube and comply with YouTube’s terms of service and specifications for submissions. See https://www.youtube.com/yt/policyandsafety/communityguidelines.html for full submission guidelines.

Video submissions must not

  • Violate or infringe upon right including but not limited to intellectual property rights, privacy, publicity, copyright, or trademark. 
  • Contain music that is not original and created and performed by the entrant 
  • Include people not in the group without express permission from those individuals to use their image, likeness, or voice in the video. 
  • Violate federal, state, or local ordinances


The voting period begins on November 15th, 2016, and runs until December 15th, 2016 at 7 pm. Voting will take place through Asheville Grit here: http://ashevillegrit.com/undergroundsound. 

An individual can vote one time per day for their chosen artist through the voting period.

Contest entrants must not use bots and automated voting methods to accrue votes. Any voting activity considered suspicious by the sponsor will result in all votes for that artist being thrown out for a period of 24 hours. 

The winner will be announced on December 16th, 2016. The winner will be notified by email (via the email address given on the application form). Failure to respond in a timely manner to the announcement will result in the forfeiture of participation and an alternate contest winner will be announced.

Failure to comply with the requirements for winning, including, but not limited to, the inability to create a music video upon winning, will disqualify the winner. 

Upon confirmation and acceptance of the prize, the money will be given directly to the music video director chosen by the winning artist. 

Upon acceptance of the prize and/or no later than the filming of the music video, there must be a professional-quality recording of the song for use in the video by December 30, 2016.

Sponsor reserves the right to change any term of these official rules and guidelines or update them as the need arises at any time up until the date that the contest winner is announced.

All decisions by Sponsor are final and binding. 

Sponsor and any related entity/person/employee has no liability for any personal injuries, death, property damage, or other damages or expense resulting from or arising out of any portion of the contest. Entrant explicitly waives any liability against Sponsor and any related entity/person/employee from any result/action from participating in this contest.

This contest is not sponsored, endorsed, or associated with YouTube. Questions and feedback regarding the contest should be directed to sponsor rather than YouTube.

Any questions can be referred to Ali McGhee, Editorial Director of Asheville Grit, at ali@ashevillegrit.com.